Analytical report on the international marketing strategy of BreadTalk Term Paper

Analytical report on the international marketing strategy of BreadTalk in Singapore entering United Kingdom - Term Paper Example The company sells a wide range of products that include bread, buns, cakes and pastries. During the early years after inception, the company’s operations were centralised and the baking process right from the preparation of dough to the final process of topping of each objects of bakery was done at individual retail stores (BreadTalk Group Ltd, 2013). However, as the company continued to grow, and the plan of establishing franchisees was conceptualised, the company created a single central kitchen and shifted its headquarters to KA FoodLink, on September of 2001. Moreover, the company acquired more space and current machinery in 2002 to expand its production capacity. Currently, the company has about 746 retail outlets with over 7000 workers throughout Singapore, Hong Kong, Middle Ease and China. Our vision is, â€Å"establishing BreadTalk as a  brand and enterprise known for its innovative, trend setting and delightful bread and pastries†, which we believe we can achieve through franchising by opening new outlets both in the existing and new markets e.g. the current one being the United Kingdom. Our mission statement is â€Å"leading a new lifestyle culture with new innovative changes and creative differentiation to craft products with passion and vibrancy†. Thus, this mission statement implies that as a company we want we want to employ a mix of strategies to create a new culture at the company that embodies the production of quality vibrant crafted products that are better and bring satisfaction to the consumers than those of consumers. At BreadTalk we are happy with our financial performance given that we have already surpassed the half-way point of S$1billion revenue mark towards our 2016 target (Iesingapore.Gov, n.d.). The excellent performance has been attributed to our current strategies and accelerated growth. Firstly, since inception we have use the franchising strategy to venture into new markets. For instance as at 2009 December we

The World Is Flat Executive Summary Essay Example for Free

The World Is Flat Executive Summary Essay The World is Flat by Thomas L. Friedman is best described as an expos © of the realities of the present day business world and of the effects that certain advances in technology as well as political upheavals have had on capitalism during the past three decades. The flattening of the world is a metaphor used to describe an increasing interconnectivity among the citizens of the world. This increase in interconnectivity is ascribed to several events such as the fall of the Berlin wall, and most prominently, the advent of the internet. The point is stressed that for companies to survive in todays environment, they must keep pace with the constant advances in technology that are making previous ways of doing business no longer competitive. It is also noted that it is becoming less important that a company be subservient to a particular nation state. Outsourcing to countries where labour is cheaper such as India, will save companies money, establish business practices in foreign countries, and, ironically, produce better results. As a result we are left with he same capitalism as before, but Just a different (and ever changing), and much wider playing field. Its shocking to learn how backward the United States of America has become. To think that the country responsible for setting the pace of modern day capitalism has been able to educate its population so poorly is a troubling reflection of our value system. To quote the text, In China today, Bill Gates is Britney Spears. In America today, Britney Spears is Britney Spears and that is our problem. America is no longer motivated. Our youth have become lazy underachievers who will certainly be left at the bottom of the food chain where the upper rungs will be occupied by todays hardest workers who come from todays poorest countries. That is of course unless Americans have a drastic change in mentality. Unfortunately, I believe what will happen is that as a nation we will end up underpaid (or simply paid what we are worth) or unemployed. Essentially, being Ame rican is no longer a valuable thing. We are becoming worthless. As a nation we are apathetic to issues that are most mportant to the survival of our country; instead, we would prefer to focus our energies on fguring out how much pot Lindsey Lohan smokes and whether such and such a celebrity beats his wife or not. It is because of this media induced epidemic that I foresee an increasingly slimmer portion of the US population benefiting from globalization. The rest I see as being indefinitely underpaid if paid at all. The most important lesson to take away from this book is the importance of hard work. Also, it is very important to realize how to benefit, in business, from this hanging world and to adapt as quickly as possible to its parameters. It is those who are best equipped to adapt that will be able to stay afloat financially. The importance of networking also cannot be overlooked. Not only is networking in general going to be more and more important; with whom you network, and how you communicate with each other could make the difference between a successful business and a failure. Those who plan to adapt the best must establish vast and purposeful networks. Furthermore, in business we have to continue think globally, and we have o think about long term benefits. In America we have trouble thinking beyond the snort term. ts probably not uncommon to tind a businessman trom the other side of the world whose long term goals include the prosperity of generations underneath him, In America people increasingly dont even have their own prosperity in mind. So not only is it time to take into consideration our own prosperity, but it is also time to ensure that the generations that succeed us will also have the ability to prosper. Eric Snoddy

The Biography of Bob Marley Essay example -- Bob Marley Music Biograph

"I love the development of our music, that's what I really dig about the whole thing. How we've tried to develop, y'know? It grows. That's why every day people come forward with new songs. Music goes on forever." --Bob Marley, August 1979 We remember the brilliant and evocative music Bob Marley gave the world; music that stretches back over nearly two decades and still remains timeless and universal. Marley has been called "the first Third World superstar," "Rasta Prophet," "visionary," and" "revolutionary artist." These accolades were not mere hyperbole. Marley was one of the most charismatic and challenging performers of our time. Bob Marley's career stretched back over twenty years. During that time Marley's growing style encompassed every aspect in the rise of Jamaican music, from ska to contemporary reggae. That growth was well reflected in the maturity of the Wailers' music. Bob's first recording attempts came at the beginning of the Sixties. His first two tunes, cut as a solo artist, meant nothing in commercial terms and it wasn't until 1964, as a founding member of a group called the Wailing Wailers, that Bob first hit the Jamaican charts. The record was "Simmer Down," and over the next few years the Wailing Wailers -- Bob, Peter Mclntosh and Bunny Livingston, the nucleus of the group -- put out some 30 sides that properly established them as one of the hottest groups in Jamaica. Mclntosh later shortened his surname to Tosh while Livingston is now called Bunny Wailer. Despite their popularity, the economics of keeping the group together proved too much and the two other members, Junior Braithwaite and Beverley Kelso, left the group. At the same time Bob joined his mother in the United States. This marked the en... ...der for the following winter. At the end of the European tour, Bob Marley & The Wailers went to America. Bob played two shows at Madison Square Garden but, immediately afterwards he was seriously ill. Cancer was diagnosed. Marley fought the disease for eight months. The battle, however, proved to be too much. He died in a Miami Hospital on May 11,1981. A month before the end Bob was awarded Jamaica's Order of Merit, the nations' third highest honor, in recognition of his outstanding contribution to the country's culture. On Thursday, May 23,1981, the Honorable Robert Nesta Marley was given an official funeral by the people of Jamaica. Following the funeral -- attended by both the Prime Minister and the Leader of the Opposition -- Bob's body was taken to his birthplace where it now rests in a mausoleum. Bob Marley was 36 years old. His legend lives on.

Tension and Suspense in The Red Room by H.G. Wells :: English Literature

Tension and Suspense in The Red Room by H.G. Wells In H.G Wells’ The Red Room tension and suspense are created through the characters, the plot and the setting. The setting is typical of Gothic and Victorian ghost stories. In these times there was no electricity so use of candles for light created an eerie atmosphere. They had no modern technology like televisions for entertainment so they used books and story telling. Also people in Victorians times were less educated than we were now so they relied more on religion than science which made them more gullible which adds to the suspense as they were more likely to believe this story. Short stories usually have to start well to attract a reader’s attention and keep it throughout. The best way to do this is to begin with an enticing level of tension and keep building up throughout the story. Wells uses literary techniques such as short clauses and good word choice to build up the suspense. The story is based on three old characters warning a man not to stay in the isolated red room, but him being over confident that nothing haunts the room, he goes and stays there over night. Talk about connotations of colour in the title!!!! The characters build the suspense straight away as they do not tell the man their names, which creates a lack of personalisation. It makes the reader feel as if they are hiding something, and that maybe they are subhuman. Also the description of each of the old characters is abnormal. The old man is described with a â€Å"withered arm† which is a feature of horror which can create pictures in the reader’s mind of peculiar person. â€Å"Decaying† and â€Å"yellow teeth† are both phrases which implies a huge contrast between the man and the old people. The man is young and confident about going to the red room and he is also un-believing in ghost. The old people are awkward to one anther and towards the man,†with their gaunt silences†, â€Å"evident unfriendliness†. He will fear these old people and if the narrator feels uneasy so will the reader. The repetition of warnings is another factor that creates suspense. Each of the characters warns the man repeatedly of the danger in the room. The man with the withered arm repeats several times â€Å"it’s your own choosing† The other old man shows his â€Å"small and bright and inflamed† eyes. His eyes are portrayed like fire, and fire is a symbol of danger. The young man again sees â€Å"another Glance of his red eyes†. The old woman repeats â€Å"this night of all nights†.

Lost in a Dark World: John Milton’s “When I Consider How my Light is Spent” Essay

Being blind would be an incredibly hard thing to endure, and an even harder situation to describe to other people. In John Milton’s 1652 poem When I Consider How my Light is Spent the author uses imagery, symbols, and extended metaphors to express his feelings of going blind and how it relates to the serving of his god. In exploring the use of his imagery you must first know that John Milton was blind when he wrote this poem. All of the imagery used in his poem is functioning to help the reader get a better sense of what it might be like to be blind themselves. The â€Å"dark world† he describes in line two is an example of imagery. He uses these words to describe how his new life or world is; completely absent of light. He’s almost trying to say that he’s not blind, but that the world is just dark. You can see this in line one where he states â€Å"my light is spent.† As you can see Milton uses complicated word play throughout the poem, this brings me to his metaphors. Most of his metaphors are used to describe how being blind has affected his life as well as his ability to serve his god. He uses the word â€Å"light† many times in the poem but this word can be substituted out for the word vision. His vision is what he is referring to but he chooses to use the word light to express to the reader that he isn’t going blind, but that the light is running out which I pointed out earlier. The word â€Å"talent† used in line three has a double meaning. The Biblical parable about hiding the talent and not turning the master’s currency into a profit (described in the foot note) is used as an extended metaphor in which God is compared to the lord, while the speaker is the third servant who has buried the money. He feels that because he is blind he can no longer serve his god properly and is wondering if he should just end his life now. Finally Milton uses symbols throughout his poem to allude to the fact that he will not end his life, but that he will wait for his time and live out the rest of his life blind. One symbol can be seen in line eight where he capitalizes the word â€Å"Patience.† The word is capitalized to symbolize that patience is some sort of being that he has encountered, and that it is what has convinced him not to end his life. In line twelve he states â€Å"Thousands at his bidding speed†¦They also serve who only stand and wait.† The thousands mentioned symbolize angels who serve God in every length, and that they also serve ones who are patient. This is Milton’s justification for living out the rest of his life even though he doesn’t feel he can serve his god anymore. He will be patient. This poem has lots of word play mainly dealing with imagery, metaphors, and symbols, but when you analyze and break it all down it turns into a great poem that makes you reflect on how John Milton felt about his blindness. I believe this was his intent in writing this poem.

10 Personal Things Not to Say in an Interview

10 Personal Things Not to Say in an Interview We know we’re supposed to make a personal connection with our interviewer, wherever possible, but it is so easy to go overboard and, well, overshare. It’s also easy to get nervous and babble- next thing you know you’ve gone and told a totally unnecessary story that won’t make you seem friendly and approachable, but a little bit too much. Avoid making an inadvertent wrong impression by making sure to withhold details about the following 10 personal matters.1. Money ProblemsNo matter how broke you are, this is not fodder for the interview. Even if you pulled yourself out of a big black hole, financially speaking, this is a story to tell over drinks once you’ve worked somewhere for years, not during the interview.2. Relationship ProblemsYour interviewer may be really nice and empathetic, but your divorce, your spouse’s needs and wants, your childcare disasters, your troubled ex†¦ none of this will help you get the job. These details can act ually hurt. You never want to present yourself as that colleague who can never shut up about their personal life. Keep your interview, at least, drama free.3. Legal ProblemsWhatever you do, don’t bring up any brushes with the law or lawsuits. No matter whether you are at fault, it won’t help your interviewer to look kindly upon you. Leave your legal woes for your lawyer’s office.4. Health ProblemsYour illnesses and injuries are not good topics for an interview. You don’t have to bring them up- even if you took time off to deal with them. If you can get away with not disclosing that information, do. Let your interviewer make more positive assumptions about why you took that year off from an old job. Then you won’t seem like a liability to hire.5. Family PlansIt’s always best to leave out that you’re trying to have a baby and you anticipate taking maternity leave soon- or cutting back on hours just after you’ve been hired. It is illegal to discriminate on the basis of pregnancy- even the intent to become pregnant. But don’t give any hiring managers who don’t know the law the chance to talk themselves out of offering you the job.6. Burned BridgesSo you had a less than savory departure from your last job. Keep it to yourself. Stay classy, keep the high road, and move on. Say you were just ready for something new. This will signal to the interviewer that you aren’t a risk of bad-mouthing their company, should you end up leaving this job in unsavory circumstances too.7. ReligionUnless you’re applying for a job in a religious institution, you can keep your faith to yourself. (You don’t have to answer this question, by the way, even if asked directly.)8. PoliticsWhen in doubt, just steer clear. Unless, of course, you’re applying to work at a political firm or company. Otherwise, keep mum. Political conversations among coworkers can be contentious enough.9. Extracurricular sIt’s always great to mention particularly interesting hobbies or volunteer work. But make sure you don’t play them up too much, and risk your interviewer getting the impression that you won’t have time to do your real job for all the time and effort you put into your outside, unpaid one.10. ComplaintsParticularly when it comes to former jobs or bosses. Keep a positive spin on everything you say. Friends are the people you rant too when you need to get some frustration off your chest. Your interviewer wants to see the very best of you.Keeping calm and very well prepared can prevent you from babbling and running into any of the above traps. When in doubt, practice until perfect. And take a good deep breath before going in. Stay calm and keep it professional and you’ll do fine.

Examples of Brain Drain in the Developing World

Examples of Brain Drain in the Developing World Brain drain refers to the emigration (out-migration) of knowledgeable, well-educated, and skilled professionals from their home country to another country. This can take place because of several factors. The most obvious is the availability of better job opportunities in the new country. Other factors that can cause brain drain include: war or conflict, health risks, and political instability. Brain drain occurs most commonly when individuals leave less developed countries (LDCs) with fewer opportunities for career advancement, research, and academic employment and migrate to more developed countries (MDCs) with more opportunities. However, it also occurs in the movement of individuals from one more developed country to another more developed country. The Brain Drain Loss The country that experiences brain drain suffers a loss. In LDCs, this phenomenon is much more common and the loss is much more substantial. LDCs generally do not have the ability to support growing industry and the need for better research facilities, career advancement, and salary increases. There is an economic loss in the possible capital that the professionals may have been able to bring in, a loss in advancement and development when all of the educated individuals use their knowledge to benefit a country other than their own, and a loss of education when educated individuals leave without assisting in the education of the next generation. There is also a loss that occurs in MDCs, but this loss is less substantial because MDCs generally see an emigration of these educated professionals as well as an immigration of other educated professionals. Possible Brain Drain Gain There is an obvious gain for the country experiencing brain gain (the influx of skilled workers), but there is also a possible gain for the country that loses the skilled individual. This is only the case if professionals decide to return to their home country after a period of working abroad. When this happens, the country regains the worker as well as gains a new abundance of experience and knowledge received from the time abroad. However, this is very uncommon, particularly for LDCs that would see the most gain with the return of their professionals. This is due to the clear discrepancy in higher job opportunities between LDCs and MDCs. It is generally seen in the movement between MDCs. There is also a possible gain in the expansion of international networking that can come as a result of brain drain. In this respect, this involves networking between nationals of a country who are abroad with their colleagues who remain in that home country. An example of this is Swiss-List.com, which was established to encourage networking between Swiss scientists abroad and those in Switzerland. Examples of Brain Drain in Russia In Russia, brain drain has been an issue since Soviet times. During the Soviet-era and after the collapse of the Soviet Union in the early 1990s, brain drain occurred when top professionals moved to the West or to socialist states to work in economics or science. The Russian government is still working to counter this with the allocation of funds to new programs that encourage the return of scientists that left Russia and encourages future professionals to remain in Russia to work. Examples of Brain Drain in India The education system in India is one of the top in the world, boasting very few drop-outs, but historically, once Indians graduate, they tend to leave India to move to countries, such as the United States, with better job opportunities. However, in the last few years, this trend has started to reverse itself. Increasingly, Indians in America feel that they are missing the cultural experiences of India and that there are currently better economic opportunities in India. Combating Brain Drain There are many things governments can do to combat brain drain. According to the OECD Observer, Science and technology policies are key in this regard. The most beneficial tactic would be to increase job advancement opportunities and research opportunities in order to reduce the initial loss of brain drain as well as encourage highly-skilled workers both inside and outside the country to work in that country. The process is difficult and it takes time to establish these sorts of facilities and opportunities, but it is possible, and becoming increasingly necessary. These tactics, however, do not address the issue of reducing brain drain from countries with issues such as conflict, political instability or health risks, meaning that brain drain is likely to continue as long as these problems exist.

Individual Rights vs Public Order Essay Example

Individual Rights vs Public Order Essay Example Individual Rights vs Public Order Paper Individual Rights vs Public Order Paper Essay Topic: Public Speaking Advantages and Disadvantages of Individual Rights vs. Public Order There are advantages and disadvantages to just about everything you can think of in this world. Two topics that can be very controversial to have an advantages and disadvantages discussion on are our individual rights and public order. We hold our individual rights very close to us and pride ourselves on the freedoms that these rights provide. We also see the devastation that can occur when the rights and freedoms we are given land in the hands of the wrong people. People that abuse their individual rights tend to disrupt public order and this is when we catch that glimpse and sometimes horror of one of the big disadvantages of individual rights verses public order. We are well aware of what individual rights are and how they apply to us, so we will come back to that, but what about public order? What exactly is that? Public order is in place to keep society as a whole safe from misdeeds. Public order is also a system in place that restricts some freedoms that people may want. Freedoms are the ideals in life that everyone can take advantage of no matter who they are. Public order is refraining from any acts of involvement that may lead to violence, which may be disrupting, while out in the public or any other acts or behaviors that may be illegal to do out in the streets. For instance, disruption in public order often times results in hindering someone else of their individual rights. Public order is considered to be disrupting the public in a way that may make being in the public unsafe. When violating public order, it is considered a crime, and can lead to jail time and or paying a fine if a conviction is obtained. However the real price to pay actually lands on the shoulders of society as our individual rights are infringed upon when public order is, well, not in order. As an American citizen you learn that you have individual rights and those rights come with having or sustaining public order. As Individuals living in an American society we all have individual rights. Our individual rights are our rights to define and sanction our freedom of relevance in a social America. One right we do have is the right to life. All the rest of the rights come with consequences or fine print. Our individual rights are there to equally provide us life, liberty, and the pursuit of happiness in this world of social America. They exist to give people his or her freedoms, while that same freedom can allow people to take advantage of their freedoms. Freedom is the item that keeps the people of this country happy. People feel secure in what they are doing during their everyday lives. A person’s individual rights are what keep people happy throughout his or her life. People are given many different rights that make them feel happy and appreciated even if they do not recognize them. Individual rights are freedoms that let people choose who they want to be and also give them the fair treatment that they deserve to get as a citizen. Individual rights are the rights that people are given to keep them from being mistreated by the government or anyone else. Most of these rights are to keep the people from being mistreated by the Justice system. Our individual rights are mostly summed up within the first Ten Amendments, otherwise known as the Bill of Rights. The Bill of Rights helps to safeguard the citizens of this country. According to (National Constitution Center, 2008) â€Å"Nearly two-thirds of the Bill of Rights is devoted to safeguarding the rights of persons suspected or accused of crime†. These rights are outlined in the fourth, fifth, sixth, seventh, and eighth amendments. They give people the right to â€Å"due process of law, fair trial, and freedom from self-incrimination, cruel and unusual punishment and being held in jeopardy twice for the same crime. National Constitution Center, (2008) Take for instance the first Amendment, it protects freedom of speech, press, religion, or prohibiting the free exercise thereof; the right for people to peaceably assemble, and to petition the government for a redress of a grievance. (Bill of Rights, 2000-2009) The advantage of having this was so that people could peaceably seek out about the injustices of their country without being punished or harm for doing so. As time goes on you see that it is not so wrong to allow people to address their concerns. After all, that is the way a democracy is suppose to be done in a country where a person’s voice and opinion matters. This amendment allows the press to question people of a certain caliber and also ask questions that the world wants to know about. Another advantage is that when it comes to justice you have the right to speak whatever you want and it also allows you to be silent when you want. It also has the advantage of helping aid in speaking out when there has been an injustice to others and yourself. The disadvantage though is that, if expressing your first amendment right becomes violent, you can face jail time and pay possible fines. This disrupts public order. If you happen to be with an organization, you may have law enforcement officials surround you for the protection of others and for that particular organization; most of the time the protection is for the other people. This is where public order comes in to play. It also poses a disadvantage because the area that the organization is acting or addressing their first amendment right in cannot disrupt others who may have to cross paths through or around the organization. The area must remain safe and sufficient for all if not then the involvement of the law will commence. There is not complete freedom in expressing the individual right because it could affect public order. The advantages to having individual rights are being able to express yourself and be treated equally among society. However, the disadvantage is that the right you carry is limited according to what effect expressing it will have on society. Without public order, many of our rights would not carry the same significance. Public order places a boundary on our individual rights, but it is a boundary that is â€Å"for our own good†. If every right that is outlined for us had no boundaries or restrictions on it, our society would end up in chaos. Like mentioned before, our rights contain fine print that not everyone reads when signing on the dotted line. This fine print is what keeps public order while still allowing us to retain our rights we believe we are entitled to. Unfortunately, many people out there are not concerned with public order and only care about expressing and practicing their own rights with no regard to what effect it may or may not have on anybody else. Others are more concerned with public order and public safety, that they support rules or laws that put up invisible walls that box our rights in. They cannot wander free for fear of devastation or destruction to our society. Regardless of a particular point of view, we believe that anyone in a fair and honest discussion of the advantages and disadvantages of individual rights verses public order can see the advantages of embracing our proclaimed rights in America as well as the disadvantages and being able to admit the advantages and disadvantages of how American goes about maintaining public order. References Bill of Rights; North East Digital Village; 2000-2009. http://nedv. net/village/billofrights/amendment1. php National Constitution Center, 2008

Is there an appropriate balance between the right to protect your Essay

Is there an appropriate balance between the right to protect your reputation with the law of defamation and the right to free speech - Essay Example Obviously democratic societies benefit from free and open speech as well as providing compensation for those who are injured by false damaging statements. However, the law of defamation allows for â€Å"remarkable restriction of the freedom to speak and write.†1 This point is amply substantiated by the evaluating the law of defamation and the right to free speech with particular emphasis on how the courts have protected the reputation of the individual The English law of defamation is decidedly complicated.2 The complexities stem from a variety of technical and detailed rules contained in both common law principles and legislative provisions.3 Moreover, the common law has been modified by the Defamation Act 1952 and the Defamation Act 1996 and by the European Convention on Human Rights and Fundamental Freedoms which have been indorsed by the Human Rights Act 1998.4 Under English law defamation can be founded by virtue of either libel or slander.5 Libel typically refers to the print form although libel does not necessarily require that it was committed by word.6 For instance in Monson v Tussauds Ltd a wax effigy was held to be sufficient to substantiate a libel.7 Ultimately, the libel is required to be such that it makes permanent imputations against the character of another8. Common forms of libel are usuall published by television broadcasts, newspapers, video and audio recordings.9 Slander, however can be made by virtue of non-permanent forms and is typically committed by word of mouth. A claim in slander requires that the plaintiff prove special damages unless the alleged slander is founded on one of the following grounds: Be that as it may, the plaintiff is at liberty to lodge a complaint with the court and the defendant is required to prove that the statement is true.12 The fact that the plaintiff is at liberty to lodge a complaint so easily, speaks to the strict protection of individual reputations under

Case Essay Example | Topics and Well Written Essays - 500 words - 3

Case - Essay Example The goal was not consistent with the definition of effective goals as it did not conform to the elements identified in SMART goals (Author 453). Likewise, every strategy implemented by Ruth, as deemed crucial towards the achievement of the defined goal by Hoffman has not be appropriately supported and thereby enhanced negative, rather than positive emotional arousal. By providing insufficient information as to the extent of leeway given to Ruth regarding company policies (like providing credit in excess of $1,000), all the more Hoffman diminished Ruth’s confidence in running the branch. On the part of Ruth Cummings, the guidelines that were apparently violated are as follows: (1) modeling; (2) providing information; and (3) creating confidence. When Ruth applied strategies that were innovative (hiring an administrative assistant and appearing in a local TV show), she failed to appropriately advise Hoffman to seek approval and support for the strategies. Also, hiring the administrative assistance and paying above norm potentially diminishes the morale and confidence of internal human resources (top sales clerks). Pursuant to the guidelines of empowerment that were violated, the advice that an outside consultant could give to Ken are as follows: (1) provide clear (SMART) objectives to Ruth to enable her to design appropriate strategies that conform to these goals; (2) provide positive social and emotional support; (3) clearly provide information for scope of approving authorities through identification of details from company policies that could be waived (if any) in terms of providing credit beyond the stipulated amounts or needed protocols requiring management’s approval prior to implementation (hiring or firing human resources, for that matter). These moves would create the needed confidence to be exuded by Ruth in carrying out her responsibilities as the branch manager. On the other hand, the advice that would assist empowering

Market research Essay Example | Topics and Well Written Essays - 1000 words

Market research - Essay Example Henneberg (13) explores the challenges that have been faced by the US during the past decade make it a vital responsibility of the voters to bring about positive change as believed by everyone in the states. Thus, in the research, all these factors among other political reasons will be looked into in the subsequent sections. In the US, the race has always been between two parties, democrats and republicans. The democrat, incumbent president barrack Obama has been on the spot for various reasons against the republican mitt Romney, a white. O n the other hand, mitt has suffered blows in some of the Obama reactions to his allegations that bring him out in a negative way. Considering the ongoing campaigns, Obama tries to defend his seat by convincing them to add him more time to realize his impact but the opposition accuses him of not having utilized his term in office as expected and that he is a disappointment. These impacts on a significant number of voters differently thereby influen cing their probable choice the elections that are yet to come. Some of the significant states have chosen Obama over mitt Romney although by a slight margin. Data results by union times indicate that Obama is still leading in Florida, Ohio and Washington which are key regions in determining the final outcome. The choice of words has been giving mitt a major blow while it works well with Obama who is a better orator and has better choice of words to counter his rival. Race comes in as one of the dictators of the winner of the forthcoming elections. There are slightly more non white voters as there are white voters in the US. This indicates on how tricky it maybe for mitt considering that he is white while Obama is not. However, race in this case may not come in as plane as it is but as a redefinition considered as stereotype (Lipstz 76). Whites are the most likely to be adversely affected by this as the non whites may want to use the opportunity to prove that America belongs to all. As such, they will vote for Obama not because they like him but because they would like to have an alternative race other than white. The whites, on the other hand, may not vote for Obama considering that he has served for one term, and all did not go well with them since non whites have infiltrated and dominated America. This can be supported by the current demonstrations by some whites labeled â€Å"take back America.† most whites feel that America belongs to them so should be the leadership positions. However, this will be outbalanced by the relatively large numbers of the non whites who reason along the same line but to the opposite direction. The economic factors have been a major concern for the Americans since the world’s major economic meltdown that negatively affected the Americans during president Obama’s term. Mitt has at some point picked this as a campaign basis where he blames the Obama administration for the bad situation that befell the Americans . Obama, on the other hand, gives defensive reasoning of the same in an attempt to win the trust that he already lost. The trick in this case for him is that the government has had the issues to do with taxation and payment of bills. The other policy that acts as an indicator of the most likely winner of the election is the foreign policy that has been linked with the history. Obama successfully ended the war in Afghanistan and Iraqi but

Relationships in the health care Essay Example | Topics and Well Written Essays - 1500 words

Relationships in the health care - Essay Example If leadership and management are defined by the ability or the position to implement change, then in this case, leadership and management become a role appropriated to the health care providers-more specifically in this paper, to the nurses. The roles that nurse's play in patient care is as critical as that of any other health care professional because they are considered the "frontliners" of health care (Consumer Health Care Products Association 2002). They are usually the ones who are directly involved and are aware of every minute circumstance that happens to the patient. Nurses provide the patients and families a favorable environment for healing which must be both humane and caring. They serve as the clinicians, educators and researchers. Nurses are the initial assessors of the patients' health status. Part of their roles is to identify and intervene with clinical problems, appraise the risks, manage those problems and be able to lead effective change. They interpret diagnostic tests, plan and sometimes prescribe both pharmacologic and non-pharmacologic treatment of health conditions and also monitor the patients' treatment and health status (Ed4nurses 2006; Quan 2006). Being a nurse requires much decision-making in relation to the very complex and inconsistent patient care problems in the health care setti... Only by using these skills well will nurses become excellent in their profession. Leadership and management entail skills like delegation, appraisal, staff development, disciplinary handling, employee relations, negotiations, and chairing and conduct in meetings. It is a requisite for managers to be able to identify general as well as specific objectives, and diagnose and gain full understanding of problems to be able to take effective actions. Leadership and management involve actions that have people guide, direct and influence others to a certain objective (Van Wagner 2006). In the context of health care, leadership and management skills are requisites in health care professionals particularly those in the nursing profession who must directly interact with the patients, their colleagues and even themselves. The nurses have to guide, direct and influence their patients to recover from their conditions. They have to guide, direct and influence their colleagues to set high work standards especially in terms of caring efficiency and work quality. In the same way, those in the nursing profession also have to guide, direct and influence even themselves to maintain their high work standards. As with any other career, skills in leadership and management are necessary if one needs to advance in the nursing profession. It is not a question of choice on whether or not a nurse wants to become a leader and manager because these are given roles that are already attached to the nurses' long list of responsibilities. The only choice for registered nurses is whether or not they want to lead and manage well (Ed4nurses 2006). Nurses who have developed skills in leadership and management are said to have improved patient

Article Summary with questions to be answered over MAT2A Mutations Case Study

Article Summary with questions to be answered over MAT2A Mutations Predispose Indivuals to Thoracic Aortic Aneurysms - Case Study Example Independent measures were applied since different zebrafish were used in each condition of mat2aa MO injection. b. The control was a zebrafish with normal phenotype with no injected MO, it had minimal pericardial effusion and no tail defects. After the injection, moderately affected showed large pericardial effusion and small eyes. Severe effects showed large pericardial effusion, small eyes and severe tail curvature. d. From this data, it can be concluded that mat2aa MO injection in the zebra fish caused significant defects in embryonic development. The developmental defects in the zebrafish were rescued by the wild type MAT2A mRNA more significantly compared to the mutant MAT2A mRNAs encoding either the p.Gly344Ala variant or the p.Arg356Hs variant. 5. The overall findings of the paper indicate that MAT2A loss of function variants predispose individuals to FTAAD. In rescuing the knocked-out defects in the zebrafish, WT MAT2 was more effective compared to other mRNA variants that were previously studied. This was used to establish whether the human wildtype and p.Gly344Ala and p.Arg356His mutant MAT2A mRNA rescued embryonic defects. 6. The main limitation in this research is that the disease progression is not known. The loss of function variants in MAT2A in FTAAD are predicted to lower cellular SAM levels which could lead to aortic disease through several pathways. It is probable that reduced SAM levels could decrease methylation activity or decrease in glutathione activity that increases oxidative stress. It is possible that the pathology that leads to aortic disease due to loss of MAT IIÃŽ ± may overlap with mutations of Fibrillin-1(FBN1) a protein that is altered in individuals with Marfan syndrome. 7. Identification of the pathway by which decreased enzymatic activity of MAT IIÃŽ ± leads to thoracic aortic aneurysm. Experiments that can help determine the pathway can be done by observing MAT IIÃŽ ± in zebra fish

Relationships in the health care Essay Example | Topics and Well Written Essays - 1500 words

Relationships in the health care - Essay Example If leadership and management are defined by the ability or the position to implement change, then in this case, leadership and management become a role appropriated to the health care providers-more specifically in this paper, to the nurses. The roles that nurse's play in patient care is as critical as that of any other health care professional because they are considered the "frontliners" of health care (Consumer Health Care Products Association 2002). They are usually the ones who are directly involved and are aware of every minute circumstance that happens to the patient. Nurses provide the patients and families a favorable environment for healing which must be both humane and caring. They serve as the clinicians, educators and researchers. Nurses are the initial assessors of the patients' health status. Part of their roles is to identify and intervene with clinical problems, appraise the risks, manage those problems and be able to lead effective change. They interpret diagnostic tests, plan and sometimes prescribe both pharmacologic and non-pharmacologic treatment of health conditions and also monitor the patients' treatment and health status (Ed4nurses 2006; Quan 2006). Being a nurse requires much decision-making in relation to the very complex and inconsistent patient care problems in the health care setti... Only by using these skills well will nurses become excellent in their profession. Leadership and management entail skills like delegation, appraisal, staff development, disciplinary handling, employee relations, negotiations, and chairing and conduct in meetings. It is a requisite for managers to be able to identify general as well as specific objectives, and diagnose and gain full understanding of problems to be able to take effective actions. Leadership and management involve actions that have people guide, direct and influence others to a certain objective (Van Wagner 2006). In the context of health care, leadership and management skills are requisites in health care professionals particularly those in the nursing profession who must directly interact with the patients, their colleagues and even themselves. The nurses have to guide, direct and influence their patients to recover from their conditions. They have to guide, direct and influence their colleagues to set high work standards especially in terms of caring efficiency and work quality. In the same way, those in the nursing profession also have to guide, direct and influence even themselves to maintain their high work standards. As with any other career, skills in leadership and management are necessary if one needs to advance in the nursing profession. It is not a question of choice on whether or not a nurse wants to become a leader and manager because these are given roles that are already attached to the nurses' long list of responsibilities. The only choice for registered nurses is whether or not they want to lead and manage well (Ed4nurses 2006). Nurses who have developed skills in leadership and management are said to have improved patient

Workers with disabilities Research Paper Example | Topics and Well Written Essays - 3250 words

Workers with disabilities - Research Paper Example The legislations aim to ensure that both the public and the private organizations accommodate the eligible and qualified disabled individuals in their system. The workers suffering from disabilities can perform well if provided with opportunities and appropriate accommodations by their employing organizations. However, there are instances of biasness and discrimination against such individuals on the basis of their disabilities. Thus, regardless of the vast economic development throughout the world and the enormous progress made in the field of anti-discrimination against individuals on the basis of their race, nationality, gender, color as well as disabilities, the workers with disabilities continue to face workplace or employment discrimination till date. The study attempts to analyze the current situation and legal precedence prevalent regarding the prevention of workplace discrimination on the base of disabilities. For this purpose, the study discusses the Federal Laws in practic e to prohibit such kind of discriminations amongst the individuals. The study also discusses the role played by the Equal Employment Opportunity Commission (EEOC) in providing a fair environment to all individuals irrespective of their disabilities. The role of the EEOC on instances of alleged discrimination by the employees has also been discussed. The study confers about the history of the formation of the prevalent federal regulations against disability discrimination. The study is significant because in spite of the numerous regulations implemented by the Government of US and enormous effort made by the Government, there is still large number of discrimination cases visible. Therefore, the study is significant to understand the past context and the present scenario of workplace discrimination against the disabled population. Table of Contents Executive Summary 2 Introduction 5 Workers with Disabilities Continue To Face Workplace/Employment Discrimination 6 History of the Anti-Di sability Discrimination Movement 8 Current Federal Laws Prohibiting Job Discrimination against the Disabled Workers 11 Conclusion 13 References 15 Introduction Disability is a very wide concept and hence there are various perceptions and definitions of disability. The Oxford dictionary defines disability as a â€Å"physical incapacity that is either congenital or caused by injury or disease limiting an individual’s ability to work† (Mathaphuna, 2007). The Americans with Disability Act defines disability as â€Å"a physical or mental impairment that substantially limits one or more of the major life activities of an individual, a record of such an impairment and being regarded as having such an impairment† (The U.S. Equal Employment Opportunity Commission, 2011). The disabled people all over the world generally face a lot of discrimination in their workplace, though they are otherwise competent in their work. The Equal Employment Opportunity Commission (EEOC), wh ich was formed in 1965 under the Civil Rights Act of 1964, imposed laws prohibiting the discrimination by the employers amongst their employees on the basis of race, religion, nationality, color, gender, age or disability. The EEOC had enforced regulations against any kind of discrimination in hiring, promotion, dismissal, salary and all the other relevant terms as well as conditions of employment. The government of United States realized the significance of guarding the interests of the disabled people and checking unjust treatment of the disabled employees. The American with Disability Act (ADA) was hence passed in 1990, to minimize the workplace discrimination against the disabled workers. The Act banned discrimination ag

Housing Industry in America Essay Example for Free

Housing Industry in America Essay The American housing industry forms a vital component of the American economy as homes are the basic necessity for everyone. The industry offers jobs for various people from different professions including carpenters, masons, architects, engineers, technicians, interior designers, civil engineers, designers, artists, etc. The entire industry is distributed over several small companies rather than one single large company. However, in the US, there have been several mergers and acquisitions of the smaller companies recently. Most of the people in the US actually live in homes or apartments constructed by the housing industry and hence they have a huge stake in the market. The American housing industry constructs variety of homes including apartments, townhouses, single-family house, custom-build house, etc. A small number of people in the US actually live in houses build by themselves. Most of the houses constructed in the US are build on-site and a fewer number are fabricated in the factory and late transported to their actual site. The construction material used in various areas of the US is also different based on the geographic requirements, local resources available, etc. It may be cheaper and easier to build homes in one region of the US compared to another. Besides, the material used by the housing industry has changed over the last century since the housing industry came into picture. Earlier the housing industry used a lot of wood, asbestos, tiles, and lead-rich paint. Today the construction industry is using greater amount of concrete, steel and plastics (Muldin, 2008). Due to the recent recession and economic slowdown, the housing industry in the US has experienced a significant drop of about 3. 1 %. In more than 43 states the cost of homes has dropped by about 8 %. One of the main reasons for this is the difficultly for consumers to pay loans and mortgages (Muldin, 2008).

Singapore buying a car

Singapore buying a car Executive Summary The main objective of this project is to find exposed of the diverse factors influencing on the consumer decision and consumer behaviour while buying a car in the age group of 25 to 50 in the city of Singapore. On the deeply discussion on the background its talk about various factors that guides us to understand this research and study and how and to whom and where this project report will benefit. Objectives talks about the different types of the data which could be generate by the research project and how these data is relevant. (Srivastava). The automobile industry in Singapore has shown a great potential in manufacturing an innovative and creative car, but from last two to three years registarion of the new vehicle in Singapores decline has worsened , rather than showing the sign of recovery its going down. Sales of 2009 looked like off to a poor start Q109 falling 12% as compared to the same period last year. According to the statistics analysis by the motors traders ‘ association of Singapore declair that by october sale was running 25% lower than the first 10 months of last year at 76,408 units.In 10M09 , Toyota Motors , Lexus brand , the overall market also got off to poor start with a only 25% share of new consumer vehicale registration is done. And that time after toyota Honda motors place the second with 14% of market share , third is hundai with 10.3% market share (Singapore Autos Report Q1 2010, 2010). There are so many up and downs in atomobiles industries . Due to these changes in automobile industry market, there is a need to identify and find out the reason for change of the consumer purchasing pattern . And this study aims to conclude the infuencing factor of consumer decion while buying a car in a age gruop of 25 to 50 in the city of China town. For this project we are totaly concentrated on the consumer behavior and the focus group of the people. And i was trying to find out the what consumer wants the specific quality in their car (Srivastava). And after analysis we get the result that people are highly involved in the purchase decision of a car. Introduction Singapore is most important profitable hub in the Asian cub-continent. One of the most leading industries in Singapore is Automobile industries. It is one of the leading and most stylish in Asia and in whole world which provides an innovative and latest technology not only in country but also to the global market. Many of the biggest and large automobile industries are depend on the Singapore automobile industries (Jackman, 2010). Singapore market offers opportunities in the automobile company, which continue to grow. Recent investment reflects the importance of Singapore as a major manufacturing base, especially for the production of higher value added engineering system. Many multinational corporations set up international offices for source high quality and competitively proved automotive parts. They all have established headquarters in Singapore to coordinate manufacturing and distribution operation for region (Singapore, 2008) The automobile industries in Singapore has shown enormous potential for intensification from last few years and its also helped in strengthening the countrys trade dealings with America and Europe (Jackman, 2010). In 2008 the market trend of new vehicle registration in Singapore finished Q109 by 12%. This was the sign of improvement. But in 2009 the number of the registration became limited to 73,830 compared with registration of 97,348 cars last years (Singapore Autos Report , 2004). We had just gone through recently published report on Singapore Automobile industry , and according to that report , compare to last decaes 2009 gots very poor trend in automobile industries. Rather than recovery its going down. At the beginning of 2009 it gots off to poor start , ragistration falls down 12% as compared to last decaes (Just Published: Singapore Autos Report Q1 2010, 2010). There was then a dramatic additonal degeneration in Q209, which decipher into a 20.7% y-o-y fall in new car registration for H109 , to a volume of 49, 619, according to statistics complies by the MTAS (Motor Traders Asscoication of Singapore). The severe worsening in sales dimensions and new automobile registrations has beaded expectations, especially prearranged a financial incentive packge reveal by Singapores authorities and the contribution of incentives by delaership to clear accumulation inventories. Against these conditions, BMI (Business Monitor International ) has formerly again amend our forecasts for 2009 downwards. According to forcasting it assumed that new vehicle registation in 2010 is for rise of 3.2% y-o-y , to a total of 94,644 registrations. Howerver lack of trading and registration of new vehicle in singapore placed third in 2009 in production. Toyota, honda, all these are very reputed and famous brand . in last decades overall market for Toyota is only 25% share, which ranked first placed , Honda motors sits in second place with a market share of 14%. Hundai is in third place with 10.3% up from 9% in H109. Kia is fourth with 6.6% , up from 4.8% in H109, while Nissan (5.6%) is fifth (Just Published: Singapore Autos Report Q1 2010, 2010). Models of Car in Singapore automobile industries Maruti Cars Maruti Cars Hyundai Cars Hyundai Cars Honda Cars Honda Cars Tata Cars Tata Cars Chevrolet Cars Chevrolet Cars Ford Cars Ford Cars Toyota Cars Toyota Cars Mahindra Cars Mahindra Cars Skoda Cars Skoda Cars Audi Cars Audi Cars bentley Cars Bentley Cars BMW Cars BMW Cars Fiat Cars Fiat Cars Hindustan Motors Cars Hindustan Motors Cars ICML Cars ICML Cars Jaguar Cars Jaguar Cars Lamborghini Cars Lamborghini Cars Land Rover Cars Land Rover Cars Mahindra Renault Cars Mahindra Renault Cars Maybach Cars Maybach Cars Mercedes Benz Cars Mercedes Benz Cars Mitsubishi Cars Mitsubishi Cars Nissan Cars Nissan Cars Porsche Cars Porsche Cars Premier Cars Premier Cars Reva Cars Reva Cars Rolls Royce Cars Rolls Royce Cars San Motors Cars San Motors Cars Volkswagen Cars Volkswagen Cars Volvo Cars Volvo Cars Theoretical framework Consumer Buying Behavior Consumer behavior is a challenging task to analyze the consumer. It depends upon the choice of customer what they want to buy and what they dont want to buy. This influences us to analyze better on consumer decision making process. Its necessary to know how the consumer is making the decision at time of purchasing the product. Every person has its own choices, ideas, psychology for buying a product. When I came to know about the project on consumer buying behavior I found it very interesting achievement for me as guided by my professor I got the success to complete the given task. (Consumer Buying Behavior) Why customers buy products? As we all know that a consumer buy product to satisfy the needs and his desire .some of its needs are necessary for our daily routine life and some needs are based on the customer demand. For buying a car a customer needs influences about the car. There are two types of car:- Internal influences External influences I have include both type of influences in my survey Following are the sources where a consumer gets information: Personal sources-family, friends, neighbors etc. Commercial sources: advertising; salespeople; retailers; dealers; packaging; point-of-sale displays. Public sources: newspapers, radio, television, consumer organizations; specialist magazines Experiential sources: handling, examining, using the produce How do consumers buy? This model is used for making marketing decision. It used in buying process rather than for purchasing. In first step the consumer identifies the requirement of needs. At this step consumer analyze that we should buy a car or not. After this the searching of getting information starts. A consumer more influence buy the word of mouth coming out rather than other sources like advertising, internet etc. After this its important that how does the customer use the information obtained. This is an important aspect that how a consumer analyze the information received. High-involvement purchases include those involving high expenditure or personal risk for example a car. Why should a marketer need to understand the customer evaluation process? The answer lies in the kind of information that the marketing team needs to provide consumer in different buying situations. In high-involvement decisions, the marketer needs to provide a good deal of information about the positive consequences of buying. The sales force may need to stress the important attributes of the product, the advantages compared with the competition; and maybe even encourage â€Å"trial† or â€Å"sampling† of the product in the hope of securing the sale. Post-purchase evaluation Cognitive Dissonance This is a final target of consumer post-purchase evaluation of the decision. A consumer needs to take experience of all its concern after making a decision. This is known as â€Å"cognitive dissonance†. For managing the job of post purchase it is compulsory for the marketing team to influence the maximum potential consumer that the product will satisfy its needs. After the purchase of product the consumer should encourage that it had made a correct decision. According to my survey; Which model of car do you own? * Which factor is most important to you while choosing a car? Cross tabulation Count Which factor is most important to you while choosing a car? Brand Image Price after sale services Good mileage Superior quality Overall body look Others Total Which model of car do you own? TOYOTA 27 0 0 0 0 0 0 27 HYUNDAI 1 22 9 0 0 0 0 32 HONDA 0 0 18 0 0 0 0 18 CHEVROLET 0 0 4 7 1 0 0 12 Others 0 0 0 0 3 5 3 11 Total 28 22 31 7 4 5 3 100 My aim is to know about the main perception of consumer about the car. According to the above mentioned table and my survey first main focus of the consumer is the brand image after that price comes and third sale -service comes. In china consumers are basically focusing on luxury cars because brand image is most important for buying a car. I want to know about the customer perception about car, after analyzing the table we conclude that for purchasing a car most of customers focuses on first Brand image second Price and third on after sale services. In china town city customer likes to spend their money on luxury car because brand image is most important for buying a car. Focus Group: In focus groups, a moderator uses a scripted series of questions or topics to lead a discussion among a group of people. These sessions take place at neutral locations, usually at facilities with videotaping equipment and an observation room with one-way mirrors. A focus group usually lasts one to two hours, and it takes at least three groups to get balanced results. Focus group is also called as group discussion or group interview we could say that interaction between the one or more respondent and one or more researchers for collecting the research data (Focus Groups) .Focus group is generally talks about the * How group of people talks about their interest. * motivate new ideas * exploratory research How to conduct a focus group? For conducting a focus group there are few steps which we have to follow for achieving accurate and satisfactory results. 1. Define Purpose: Defining purpose means for starting a project first we need to understand why we are doing this project. To find out what is thinking of people? And why do we want to know that? If we able to understand these three question it will make our prices easier to go to next step. We need to be clear about our project. Purpose of my project is that I want to know about the consumer buying behavior and at the time of purchasing a car how customer make purchasing decisions? 2. Establish timelines: A focus group cannot be generating overnight. We should start planning for each and every stage of Process. For our project we gather the information about the Singapore car industries. We develop the questionnaire, and fixed the deadline for that. 3. Invite the participant : In my project I have develop 15 questions. And I have done 100 questionnaires. 4. Create questionnaire and select location: I have design 15 question. Some are the personal questions and some are questions related to a car. And for our survey I had chosen Singapore. Age * Gender Cross tabulation Count Gender Male Female Total Age 18 to 25 10 0 10 26 to 35 28 0 28 36 to 50 29 16 45 Above 50 0 17 17 Total 67 33 100 I have focus 26 to 50 age group of people. I got 100 respondent apart from 100 their 67 % are male and rest are females. 45 % of people comes under the 36 top 50 age group were 29 are male and rest are females. According to survey we calculate that 73 % of respondent are from 26 to 50 age group were 57 % are male and 16 % are female. Age * Occupation Crosstab Count Occupation Student Housewife Professional Self Employed Executive IT/ BPO Others Total Age 18 to 25 6 4 0 0 0 10 26 to 35 0 3 25 0 0 28 36 to 50 0 0 23 22 0 45 Above 50 0 0 0 7 10 17 Total 6 7 48 29 10 100 The above table shows the relation between the age and occupation. According to our survey there are 45 % of respondent from 36 to 50 age of group and their occupations are professionals and self employed. Means income level must be high in this group of people. And they can buy luxury and branded car. Postal Questionnaire Questionnaire is a list of written questions, there are two types of questionnaire, first were respondent could asked to complete the question with researcher not present, these types of questionnaire is called as postal questionnaire. And secondly respondent could asked to complete question with research present is called as structured interview (Sociological Research Skills). Questionnaires are restricted two types: Close ended: In this type researcher provides a list of suitable response (Sociological Research Skills). Open ended: in this type researcher not provide any suitable list of response to the response dent .respondent asked to write the answer in their own way (Sociological ResearchSkills). For my project I am using postal questionnaire because I am a student and I am not able to go each and every places of Singapore. One of the most reliable methods of research is postal questionnaire, because it is very easy for me to standardize and analyze the questions. Each respondent answered exactly same question. And I am using close ended questioner in this type there is no misinterpret of answer. Because respondent are restricted to give only multiple choices answer (Sociological Research Skills). Sample of Questions: Postal Questionnaire Name: ________________ Age: ___________________ Gender: M/F Occupation: ______________ Income: __________________ 1. Which model of car do you own? Toyota Hyundai Honda Chevrolet Others 2. Which factor is most important to you while choosing a car? Brand Image Price After Sales Services Good Mileage Superior Quality Overall Body Look Others 3. Which color would you prefer? White Black Silver Gray Read Blue Others 4. How much will you be ready to spend on a car? $48,999 to $51,999 $52,099 to $92,299 $93,000 to $147,000 $150,800 to $187,800 Above $187,800 5. Would you be ready to pay premium charges for additional services? Yes_______ No________ Totally satisfied Very satisfied Somewhat satisfied Very dissatisfied Totally dissatisfied 6. SATISFACTION ABOUT THE SHOWROOM a) How satisfied are you with the ease of contacting the person who is entertaining you? b) How satisfied are you with the way problems were solved? c) How satisfied are you with information clarity about the car? d) How much are you satisfied with the products and services offered by Dealer? e) According to you how much are you satisfied with after sales services of the company? f) Were you satisfied with the extra benefits provided by the dealer/sales person? g) How much are you satisfied with the finance service provided here? (Where totally satisfied means 5 points, very satisfied 4, somewhat satisfied 3, very dissatisfied 2 and totally dissatisfied means 1 point) 7. Do you think that the delivery of cars was made in time? YES_____ NO_____ 8. Are you satisfied with staff working here? YES____ NO______ 9. Do you think the staff working here has proper knowledge? YES_____ NO_____ DONT KNOW______ 10. Before buying a car from here were you offered a test drive? YES_____ NO_____ 11. What was that single most important reason for initially buying the car of this brand or from this dealer? Advertisements Recommended by others Location Quality product 5 4 3 2 1 12. On a scale of 1 to 5 how would you rate you overall purchase experience? 13. Based on your overall experience how likely would you be to purchase another vehicle of this brand/dealer, if you have to replace within a year? Definitely would Probably would Might be or not Probably would not Definitely would not 14. How much are you satisfied with the performance off your car? Totally satisfied _____ Very satisfied _____ Somewhat satisfied ______ Very dissatisfied ______ Totally dissatisfied ______ 15. Do you think that your car is better than cars of others companies in this segment? Yes____ no____ Anaysis : Form finding I anlyse that purchsing a car consumer get anxiety because its not a product which used in day to day life , mostly people purchaed occasionally. And often purchase process involves the negotiation with dealer or sles person , Which need to gather lots of infromation regarding car. Most of consumer spend their lots of tim at buying because its high economy and stress could be high. According to 100 survey with singaporean , consumer ranked the following factors which are most important for taking decion for buying car. * Sales after service * Brand image * Vehicle relaibilty * Driving performance * Saftey rating * Car price infromation According to my survey Singapore car are cheapest in reality market place, compared to USA, japan , and European countries because of singapore Government ploicy. There are 100 of automobiles dealers in singapore who provides the aggressive and superior services to owners of car. Conclusion and Recommendations Since Singapore Automobile industry market is continuously in the prowl of swelling as a biggest car manufacturer, people are like to buy car as there is growth of income of normal people as well as preferences of consumer. It is very important for the car dealer or car manufacturer to understand the different feature affecting the amount in car buying behavior. According to finding and analysis of data about the consumer satisfaction of showroom its rated as 3. its consist the information provided by dealer or sales person ; service after sale, before buying allow for test drive, providing extra premium changes; and latest technology are mostly affecting the car procuring behavior. People are most conscious about spot information which is given by dealer and sales person who serves according to needs and want of the each and every customer. Sales after services, safety, brand image and reasonable price are one of the important factors for consumer. Factor two contain family needs wh ich includes income level, brand image, insurance facility, credit card acceptance is also affects the customer car procuring decisions. Factor three contains location of car dealer shop, looks availability of services provided by car dealer. Overall various internal and external factors like extra facilities , infrastructure of showroom ,location of showroom, various information provided by car dealer , promotions and media , features of car , latest technology, its all contributing in making car buying behavior of costumer. Bibliography Carmen Moreno, M. R. (n.d.). FOCUS GROUP RESEARCH REPORT. National Institutes of Health National Heart, Lung, and Blood Institute . Chung, J. W. (2003). Marketing in Singapore: Macro Trends and their Implications for marketing management. Focus Group Fundamentals. (2004, May). Methodology Brief . Focus Groups. (n.d.). Research Consultation Guidelines . Jackman, L. (2010). Automotive Industry In Singapore. Retrieved February wedness, 2010, from ABC Article Directory : http://www.abcarticledirectory.com/Article/Automotive-Industry-In-Singapore/84713 Just Published: Singapore Autos Report Q1 2010. (2010, january). Retrieved february monday, 2010, from PR- Inside.com : http://www.pr-inside.com/just-published-singapore-autos-report-r1652208.htm Singapore. (2008, May). USAutoTeam.org . Singapore Autos Report . (2004). Retrieved February Tuesaday, 2010, from Bharat Book Bureau: http://www.bharatbook.com/Market-Research-Reports/Singapore-Autos-Report.html Singapore Autos Report Q1 2010. (2010). (Aroq Ltd) Retrieved February monday, 2010, from Just Auto: http://www.just-auto.com/store/product.aspx?id=83575 Sociological Research Skills. (n.d.). Research Methods , 4. Srivastava, A. K. (n.d.). Marketing Research Project on. Consumer Buying Behavior. (n.d.). Simon, J. S. (1999). How to conduct a focus group. 10. Basics of Conducting Focus Groups. (1997-2010). Retrieved February Monday, 2010, from http://managementhelp.org/evaluatn/focusgrp.htm Focus group. (n.d.). Retrieved January 2010, from http://en.wikipedia.org/wiki/Focus_group Focus Group Transcription. (2006). Retrieved January Wednessday, 2010, from Transciption star: http://www.transcriptionstar.com/focus-group.html Focus groups how to run them. (2006, June). (Webcredible, 99 Mansell Street, London, E1 8AX, U) Retrieved February Tuesday, 2010, from Webcredible: http://www.webcredible.co.uk/user-friendly-resources/web-usability/focus-groups.shtml Focus Groups . (2000). Retrieved January Monday, 2010, from Six Sigma: http://www.isixsigma.com/vc/focus_groups/ Consumer Behavior Articles. (1995-2009). Retrieved February 22, Monday, 2010, from Science daily: http://www.sciencedaily.com/articles/mind_brain/consumer_behavior/ Marketing: Consumer Behavior. (n.d.). Retrieved February Monday, 2010, from Working Knowledge: http://hbswk.hbs.edu/topics/all-consumerbehavior.html.

The Work of F. Scott Fitzgerald :: Fitzgerald Author Essays

Francis Scott Fitzgerald once said "Mostly we authors must repeat ourselves?that's the truth. We have two or three experiences in our lives? experiences so great and moving that it doesn't seem at the time that anyone else has been so caught up" (de Koster n. pag.). Fitzgerald's works contain many themes that are based from experiences in his life. Many of these experiences he talks about were with the women in his life. People like his mother, Ginerva King, and Zelda Sayre all had major impacts on Fitzgerald. The women in F. Scott Fitzgerald's life influenced his writing in a number of ways. The first major woman to make and impression on Fitzgerald's life was his mother. Mary (Mollie) McQuillan was of Irish decent. Her parents were Irish immigrants who became rich as grocery owners in St. Paul (Bruccoli 1). Mollie inherited a fair amount of money from her family, but the family had difficulty maintaining the high standard of living they were accustomed to (Bloom 11). When they fell into financial trouble it was her father they turned to. The fact that Fitzgerald's mother, rather than his father, was the financial foundation for their family influenced Fitzgerald greatly. Even as a young boy he was aware of this situation. The theme that arose from this about a wife's inherited money appears frequently in Fitzgerald's writing (Magill 679). When the Fitzgeralds fell into financial trouble, the family had to depend on Mollie's family's money. When times like that came Mollie "abandoned the attempt to Tarleton 2 keep up her personal appearance (neglecting both grooming and fashion), which embarrassed her fastidious son. Scott later recorded a dream in which he admitted being ashamed of her" (de Koster 15). Furthermore, Fitzgerald's attitude toward his mother influenced him as a person. Because two of Mollie's children had died before Fitzgerald, she was very protective of him. She often worried about his health and babied him. But "her attempts to spoil him stren gthened his distaste for her" (de Koster 15). She wanted her only son to have "social ambition" ("Brief Biography 1). Fitzgerald's negative description of her in "An Author's Mother" where he describes her as "a halting old lady" in a "preposterously high-crowned hat" reveals his feelings (de Koster 15). Fitzgerald was affected by all these emotions towards his mother in his personality and his work. Another influence on Fitzgerald was his first love, Ginerva King.

magellan :: essays research papers

In 1517 Ferdinand Magellan proposed to King Charles I of Spain for a fully funded expedition to find a western sea route to the Molaccan Islands. If Magellan could find an easy way through or around South America it would enable the Spanish to set up a profitable trade route with the Molaccans, known for its abundance of spices. On May 22,1518 King Charles I granted Magellan enough money to buy five ships. Over 250 men were divided up amongst the Trinidad, the San Antonio, the Conception, the Victoria, and the Santiago. The ships set sail on their journey on September 20, 1519 from a port in Sanlucar de Barrameda, Spain. The ships sailed south along the coast of Africa until they reached the equator. They then turned to head across the Atlantic Ocean toward northern Brazil. They reached South America at a city in Brazil called Recife. The fleet continued down the coast in search of a passageway through South America. Trades were made in Rio de Janeiro with Native Americans in December. Port San Julian in Argentina gave the crew winter shelter for five months. Shortly after resuming voyage, one of the ships was driven to shore and lost exploring an inlet. Just south of the 50th parallel, near Rio Santa Cruz, Magellan sent two of his four remaining ships to explore a large inlet. The ships returned two days later responding that they had been to three bays through narrow passages. Against advice, Magellan set out to sail through the strait. One of the ships gave up and set out to return to Spain. On November 28, 1520 Magellan’s fleet of the three remaining ships exited the strait into another ocean. The strait Magellan and his crew used is now called The Strait of Magellan. The new ocean was named the Pacific Ocean because it was very calm. This ocean had much more favorable weather than the last but was much larger than expected. The crew ran out of food shortly. Soon they ate the leather rope guards. Desperate to survive, the sailors ate sawdust and rats for 98 days. Many died of scurvy and malnutrition. Finally a small island in the west pacific was sighted. The ships stopped for food and to regain health. Magellan then sailed to Mindanao in the Philippines and on to Cebu Island. Although Spain did not immediately recognize the importance of the Philippines, they had become the greatest Spanish trading center in the East.

Education Essays – Egypt Education System

Egypt Education SystemThe extension of the free compulsory instruction jurisprudence in 1981 was one of the grounds to unite the Preparatory Stage, both Primary and Preparatory stages ( Ages 6 through 14 ) together under the label Basic Education, as instruction beyond this phase depends on the pupil ‘s ability. Egypt operates two corresponding instruction systems: the secular system and the spiritual, or Al-Azhar system. The secular system consists of basic instruction which covers the first 8 eight old ages of schooling. The 2nd degree divides pupils between three-year general academic secondary schools and three or five-year vocational schools, as there are three different types of secondary instruction which are general, proficient, and vocational Technical instruction. These types of instruction are provided in three-year and five-year plans, and include schools in three different Fieldss: industrial, commercial and agricultural. The 3rd degree is universities. The Al-Azhar system, which maintains separate installations for male and female from primary to university degree, enrolls 4 per centum of the country’s entire pupils, and is responsible for conveying the mission of Islam and uncovering its part to humanity’s public assistance and advancement. In this system, primary school extends over the first 6 old ages, and preparative school for the following three old ages. Students who successfully complete 4 old ages of secondary school can inscribe at Al-Azhar University.2 Al-Azhar University, which is considered to be the bastion of Islamic cognition in Egypt, was founded in AD 970. There are two sorts of authorities schools in Egypt which are Arabic Schools and Experimental Language Schools. Arabic Schools provide the governmental national course of study in the Arabic Language ; nevertheless, experimental Language Schools teach most of the authorities course of study in English, and add Gallic as a 2nd foreign linguistic communication. Furthermore, there are three sorts of private schools. As Government schools, private schools besides has different types such as ordinary schools, linguistic communication schools, and spiritual schools. First, Ordinary schools have the same manner of instruction of the authorities schools with more concentration on the pupils want and services provided to them. Second, linguistic communication schools have the same educational stuffs as the authorities with the exclusion that all those stuffs are taught in different linguistic communications ; this is beside the high fees those schools requires. The 3rd type of private instruction is spiritual that are established or controlled by Muslim Brotherhood. Their educational course of study is wholly unlike the authorities and Azhar schools. Private schools on Egypt are considered the best instruction because of high and assorted installations offered by those schools. This educational system is supervises by the ministry of instruction However, the Azhar instruction system is supervised by the Supreme Council of the Al-Azhar Institution and considered to be independent from the Ministry of Education, but is finally under supervising by the Egyptian Prime Minister. The Azhar schools are named â€Å" Institutes † and besides portion the same phases as the normal educational system which both include primary, preparatory, and secondary instruction. The Azhar schools in all stages teach non-religious topics, to a certain grade ; nevertheless, the bulk of the course of study consists of spiritual topics. All the pupils are Muslims, and males and females are separated in all stages. The Azhar schools are spread all over the state, but overly in rural countries. The alumnuss of the Azhar secondary schools are eligible to go on their surveies merely at the Al-Azhar University. In the early 2000s, the Azhar schools accounted for less than 4 % of the entire registration. There are both private and public universities of higher instruction in Egypt. The difference between them is that Public higher instruction is free in Egypt, and Egyptian pupils merely pay enrollment fees, but Private instruction is much more expensive and is considered to b for the elite, as alumnuss of such schools by and large do really good on their concluding secondary school scrutinies, which ensures them entree to what are considered as elect modules. Presently 98 per centum of alumnuss from secondary schools enter higher instruction. The higher instruction sector in Egypt is comprised of universities and establishments of proficient and professional preparation. The system is made up of 12 public universities, 51public non-university establishments, and 4 private ( for net income ) universities. In May 2000, there were 18 pending applications to open extra private for net income higher instruction establishments. Of the 51 non-university establishments, 47 are biennial in-between proficient institutes ( MTI ) , and 4 are four or five-year higher proficient institutes ( World Bank, 2000:1 ) . The major public universities are Cairo University ( 100,000 pupils ) , Alexandria University, Ain Shams University, and the 1,000-year-old Al-Azhar University. While the American University in Cairo, the German University in Cairo and the Universite Francaise d'Egypte is of the taking private universities in Egypt. Entry into the secular university system is based on the consequences of the Secondary Educational stage. Harmonizing to the article â€Å"Egypt, † â€Å"only pupils go toing general academic secondary schools were eligible to matriculate ; nevertheless since 1970 universities have been inscribing some pupils from vocational schools. The Placement Bureau of the Ministry of Higher Education controls admittance, and there is alegion clausesimposed by the Supreme Council of Universities ( SCU ) on admittance at institutional and province levels† . Al-Azhar University system, unlike other systems, requires certain certifications like a Secondary School Certificate from the Al-Azhar instruction system and a Certificate of Koran Recitation from a Koran Recitation Institute or keep an Al-Azhar sheepskin. Non-university instruction is offered by industrial, commercial, and proficient institutes which provide 2-year classs taking to diplomas in accounting, secretarial work, insurance, computing machine or wellness scientific disciplines and electronics. Technical instruction schools provide 5-year classs taking to progress proficient instruction sheepskin in commercial, industrial, and agricultural Fieldss. Although the American University in Cairo ( AUC ) has existed since 1919 as a private university, Egypt merely legalized Egyptian private universities in 1992 when the People’s Assembly passed a Law # 101 leting the constitution of private universities. The most indispensable consideration is that the Minister for Education must O.K. the assignment of private university, as presidents, and non-Egyptians can non busy taking places in private universities without the ministry’s blessing. The 2nd critical facet is that the Supreme Council of Universities indirectly supervises private universities and is responsible for monitoring criterions to guarantee that graduation certifications from province and private universities represent an equal instruction degree compared with the governmental certifications. â€Å"In May 2002, the private universities’ commission was replaced with theprivateuniversities’ council.The council has the same powers as the Supreme Council of Universities, which regulates public universities.† Many Peoples assume that private higher instruction establishments in Egypt are s establishments that â€Å"sell†grades to those who can afford the university expanses. Critics of private higher instruction in Egypt besides argue that private higher instruction is at odds with the rules of the1952 Revolution, which called for equal entree to educational chances for all citizens. Egypt is considered the state that has the largest higher instruction systems in the 3rd universe as it contains about 1.670 million pupils. Egypt relies in its instruction on biennial proficient institutes to go on supplying entree to all secondary school alumnuss while protecting the already overfed universities. Technical institutes enroll 40 per centum of all secondary school alumnuss. This deficiency of fiscal, human, and material resources consequences in hapless quality instruction in most universities and is considered by many people as non academic establishment. The figure of higher instruction pupils per 100,000 dwellers is 1,900 in Egypt compared to 1,132 in Morocco ; 1,236 in Algeria ; and 1,253 in Tunisia. Surveies on the societal category and educational backgrounds of province university pupils have revealed inequalities of entree to what are considered as high status/elite modules. To better the educational system in Egypt administration and control of higher instruction should be obtained by the Ministry of Higher Education, the Supreme Council of Universities ( SCU ) , and the Central Administration of Al-Azhar Institutes. The Ministry of Higher Education has a legal authorization over higher instruction by oversing and commanding the instruction, planning, policy devising, and quality control on primary and preparative schools and developing for basic instruction for instructors. The Supreme Council of Universities formulates is the 1 responsible for policy devising and decision making or commanding the figure of pupils to be admitted to each module in each university. Furthermore, supervising and disposal of the Al-Azhar higher instruction system is the duty of theCardinal Administration of Al-Azhar Institutes, which is a section of the Supreme Council of Al-Azhar that is responsible for the development of the general policy and planning to enable the spread of Islamic civilization and Arabic linguistic communication. In official discourse, instruction in Egypt is â€Å"free† from basic to higher instruction. While officially the province is responsible for funding higher instruction in Egypt, the state’s portion of higher instruction finance for universities was reduced to 85 per centum in 1994-1995, go forthing the universities to bring forth the staying 15 per centum through assorted gross variegation schemes. Sanyal ( 1998:16 ) , and the World Bank ( 2000:40-41 ) place the undermentioned gross variegation schemes adopted by Egyptian universities: ( a ) Charging nominal tuition fees for alternate academic plans that are perceived to be of high quality and presenting other relevant fees. For illustration, province universities have introduced foreign linguistic communication plans for which they charge tuition. Some public universities charge ?E1,000 as tuition for a degree plan in Commerce which uses English as a medium of direction. The figure of appliers in some degree plans in public universities exceeds available infinites, a phenomenon which gives room for universities to bear down tuition. While the tuition charged in this instance is still merely about 33 per centum of the existent cost of the plan, this agreement sets a case in point towards cost recovery in public establishments ( World Bank, 2002:40 ) . Besides, in recent old ages, a new system of admittance to the modules of Law, Commerce, and Humanistic disciplines allows a less qualified pupil to obtain a topographic point on paying an admittance fee of ?E 360 ( Sanyal, op cit ) . The impact of this pattern on the quality has been negative as manifested by a high figure of reiterating pupils in universities. Egyptian pupils pay between ?E30-?E150 per twelvemonth as a nominal tuition fee in authorities funded universities. In add-on, they besides pay necessary equipment, books, transit, and abode fees. The pattern of bear downing nominal tuition fees in Egyptian public universities goes as far back as 1924 when the Egyptian University ( now Cairo University ) started bear downing ?E30 per twelvemonth for all modules with the exclusion of the pharmacological medicine section that charged ?E20 per twelvemonth. This university besides imposed a non-refundable scrutiny fee of ?E1.16 Tuition fee in private universities range from E15,000-25,000. The American University in Cairo-the oldest private university in Egypt, charges a tuition fee of US $ 2,813 for 6 credits and US $ 469 for each extra recognition. ( B ) Income coevals by specialised university centres from: ( 1 ) Cooperation with industry ; ( 2 ) Patent rights ; ( 3 ) Provision of go oning instruction to industrial employees ; ( 4 ) Entree to research lab and scientific equipment ; ( 5 ) Manufacturing intermediate industrial merchandises ; In add-on, In 1998, theInternational Finance Corporation ( IFC) conducted an extended feasibleness survey onthe market for pupil loans in post-secondary instruction in Egypt.This survey recommendedagainstestablishing a pupil loan plan due to the undermentioned grounds: ( a ) limited market size ; ( B ) underdeveloped debt/credit market ; ( degree Celsius ) cultural attitude uncomfortable with personal debt and loans ; and ( vitamin D ) deficiency of a consumer recognition bureau ( World Bank, 2000 op cit: 41 ) . As a consequence of the above recommendations, the Egyptian Government by 2000 was be aftering to set upa ?E100 million-loan planfor destitute university pupils. Under this proposed loan strategy, pupils who canprovethat they are in demand of fiscal aid for education-related disbursals will be eligible to have up to?E1000 pertwelvemonthin authorities loans. The loans are to be involvement free and refund will be spread out over a period of 40 old ages after graduation. Problems and challenges in Egyptian higher instruction system are analyzed in the World Bank’sHigher Education Enhancement Project,which is a portion of a comprehensive reform scheme for higher instruction in Egypt. The higher instruction reform docket was influenced by the National Conference on Higher Education, held in February 2000, and aims to turn to Egypt’s demand to upgrade educational quality in the university sector. Egyptian higher instruction sector faces a figure of challenges including: ( I ) antiquated system-wide administration and direction ; ( two ) low quality and relevancy at the university degree ; ( three ) low quality and relevancy at the in-between proficient degree ; and ( four ) limited financial sustainability of publically financed registrations ( World Bank, 2000:1 ) . The job of financially weak registrations is related to the dramatic addition in registrations in university instruction.For illustration, registrations increased by 42 per centum between 1997/98 and 1998/99 taking to an 8 per centum diminution in per -student disbursement that exacerbated disparities in resource allotment between modules ( World Bank, 2002:41 ) . While the overall outgo on instruction as a proportion of GDP has grown from 3.9 per centum in 1991 to 5.9 per centum in 1998 with higher instruction having a 28 per centum portion of entire outgo in 1998, the dramatic growing of the higher instruction pupil population in Egypt creats a serious job in funding higher instruction. Given the high population growing in higher instruction, to merely keep the portion of 18-22 age group at its present 20 per centum degree ( this is an official policy ) would necessitate on norm an extra 60,000 new registrations in higher instruction for the following 10 old ages ( World Bank, 2000:2 ) . The authorities has no fiscal ability to make this.

Conceptualizing a Business

Strategic Plan, Part 1: Conceptualizing a Business Atonio Latu BUS / 475 February 10th, 2013 Sarita Wesley, Ph. D. Strategic Plan, Part 1: Conceptualizing a Business Starting a company such as TL Concrete Service requires strategic plans and the factors that will support the business development start-up stages. TL Concrete is a small company with five employees planning and implementing services. The company provides services on concrete drive ways, patio, and side-walks. The company offers free estimate, low cost, and 5 years guarantee on every job.It is vital for the company to seek and develop the right mission, vision, and values. These important factors will act as a road map to guide and maintain the company’s goals; customers’ satisfaction and profitability. TL Concrete mission statement will define the company’s goals. A good vision statement provides direction and purpose for the company to follow through. Core value identifies the importance of the emp loyees and their behavior toward the company’s goals. Concrete service is a good business because people always need hard driveway surface, smooth walk way outside the house, and a patio for the outdoor activities.The company will estimate, form the foundation or the platform, pour the concrete, and remove dirt and trash afterward. It will cost more to install new surface than to replace the existing one. One of the advantages of this type of service is that concrete is pre-mix or ready mix by another service provider. The same service provider that ‘ready mix’ the cements also deliver and pour the concrete at the requested site. The cost of the cement is including in the estimate. TL Concrete future endeavor is to provide services for commercial buildings and commercial complexes.Another future plan for this company is to obtain public contract on major projects. The company’s strength relies on the experience of the employees to provide services, but als o the experience of the company to conduct business. Strong relations between the company and its customers will guarantee to maintain loyal customers. The company will adjust and adapt to any future internal and external factors that will affect the company. For example, most customers are using regular cement on their driveways and walkways. Now, people are starting to use the stamping driveway which cost twice as much as the standard type.TL Concrete will provide data to those who needs surfaces because everyone else is switching to the new format. It is the company obligation to explain and provide data and explain the benefit and the disadvantage of the new products. We consider our mission statement a promise to our customers, and deliver on that promise (Bill Gates, 2013). A powerful mission statement will keep the company focus on its goal regardless of any changes occur within the business. TL Concrete Service mission statement should read,† We provide customers with the best quality concrete service at low prices since 1990†.The company ensures that these words are not created to decorate the wall plaque; these words are to get across the purpose and the objective of the company. The mission statement identify the most important idea behind the company; best quality service. The year 1990 indicated that customers trusted this company and keep it operational for these years despite the economy downturn. There were many successful concrete company operated prior to 2008, the downfall of our economy. Customers were looking for the companies that provide the best concrete service, money was no object.Customers were paying more that the regular rate to attract better services. The post 2008 changed how companies approached their customers, and how loyal customers approached these companies. Companies filed for bankruptcy and the cements manufactures raised the price of the pure cement which in turn increases the price of the concrete. A missio n statement will keep TL Concrete Service to focus on generating profits and customers’ satisfaction. The vision statement is also vital to the strategy plan of the company. It reveled to the loyal customers and the potential customers the purpose and the tools used to accomplish the company tasks.I enjoy reading the Allstate Insurance because it is short and brings out the purpose of this company. Allstate vision statement reads: â€Å"to reinvent protection and retirement for the consumer† (Bright Hub, 2010). TL concrete should provide a vision statement that indicates the same purpose as the Allstate Insurance, to guarantee how the employees understand the individual tasks as well as the team work. TL Concrete vision statement should read: â€Å"To serve our loyal customers and potential customers’ thorough honesty and respect for anyone we provide service to†.The vision statement indicates the importance of the customers and strive the company to stay focus and the purpose; customers’ satisfaction. The company’s vision also generates the company values because customers deserve respect and honesty for the company. The company should have the value of doing the right thing because it is the right thing to do. This attitude generates moral value, ethical standard, and integrity. These are the basic foundation of the code of values created by TL Concrete. Moral values consist of trustworthy, loyal, and courteous.Ethical standard is doing the right thing to provide the best service available to the company and the customers. Honesty is the best policy, and integrity keeps the employees focus on the values indicated by the company. These values will earn the company’s reputation and in turn, attract more customers. The company should value the customers’ feedback and their suggestions of not only what needs to be done, but how to proceed with the work. Mission statement, vision statement and values are thr ee important models that most successful companies accepted.These models create concepts of prospect, directions, values, and opportunities for the company and its customers. These models of strategic plan co-exists, one item cannot exist without the others. I believe there are companies that do not have vision statement. Kevin Clancy, a marketing researcher wrote, â€Å"A few people around the table began to describe the brand’s global positioning strategy, but it had nothing to do with what we would call a vision. It was not even much of a positioning. Eventually a manager from England asked, â€Å"What do you mean by ‘vision’? †(Clancy, 2012).A vision statement brings hope, dreams, and the reason to stay operational. Mission, Vision, and value each presented different meaning to the company’s goals. Mission is the goal, vision is the purpose, and value is what takes to accomplish the goals. References Bright Hub. (12/2010). The hub for the brigh t minds. Retrieved from http://www. brighthub. com Kevin J. Clancy. (2012). Shocking Truth of the Month. Retrieved from http://www. thekevinclancy. com Microsoft Accessibility. (2013). Mission. Retrieved from http://www. microsoft. com/enable/microsoft/mission. aspx Conceptualizing a Business Strategic Plan, Part 1: Conceptualizing a Business Atonio Latu BUS / 475 February 10th, 2013 Sarita Wesley, Ph. D. Strategic Plan, Part 1: Conceptualizing a Business Starting a company such as TL Concrete Service requires strategic plans and the factors that will support the business development start-up stages. TL Concrete is a small company with five employees planning and implementing services. The company provides services on concrete drive ways, patio, and side-walks. The company offers free estimate, low cost, and 5 years guarantee on every job.It is vital for the company to seek and develop the right mission, vision, and values. These important factors will act as a road map to guide and maintain the company’s goals; customers’ satisfaction and profitability. TL Concrete mission statement will define the company’s goals. A good vision statement provides direction and purpose for the company to follow through. Core value identifies the importance of the emp loyees and their behavior toward the company’s goals. Concrete service is a good business because people always need hard driveway surface, smooth walk way outside the house, and a patio for the outdoor activities.The company will estimate, form the foundation or the platform, pour the concrete, and remove dirt and trash afterward. It will cost more to install new surface than to replace the existing one. One of the advantages of this type of service is that concrete is pre-mix or ready mix by another service provider. The same service provider that ‘ready mix’ the cements also deliver and pour the concrete at the requested site. The cost of the cement is including in the estimate. TL Concrete future endeavor is to provide services for commercial buildings and commercial complexes.Another future plan for this company is to obtain public contract on major projects. The company’s strength relies on the experience of the employees to provide services, but als o the experience of the company to conduct business. Strong relations between the company and its customers will guarantee to maintain loyal customers. The company will adjust and adapt to any future internal and external factors that will affect the company. For example, most customers are using regular cement on their driveways and walkways. Now, people are starting to use the stamping driveway which cost twice as much as the standard type.TL Concrete will provide data to those who needs surfaces because everyone else is switching to the new format. It is the company obligation to explain and provide data and explain the benefit and the disadvantage of the new products. We consider our mission statement a promise to our customers, and deliver on that promise (Bill Gates, 2013). A powerful mission statement will keep the company focus on its goal regardless of any changes occur within the business. TL Concrete Service mission statement should read,† We provide customers with the best quality concrete service at low prices since 1990†.The company ensures that these words are not created to decorate the wall plaque; these words are to get across the purpose and the objective of the company. The mission statement identify the most important idea behind the company; best quality service. The year 1990 indicated that customers trusted this company and keep it operational for these years despite the economy downturn. There were many successful concrete company operated prior to 2008, the downfall of our economy. Customers were looking for the companies that provide the best concrete service, money was no object.Customers were paying more that the regular rate to attract better services. The post 2008 changed how companies approached their customers, and how loyal customers approached these companies. Companies filed for bankruptcy and the cements manufactures raised the price of the pure cement which in turn increases the price of the concrete. A missio n statement will keep TL Concrete Service to focus on generating profits and customers’ satisfaction. The vision statement is also vital to the strategy plan of the company. It reveled to the loyal customers and the potential customers the purpose and the tools used to accomplish the company tasks.I enjoy reading the Allstate Insurance because it is short and brings out the purpose of this company. Allstate vision statement reads: â€Å"to reinvent protection and retirement for the consumer† (Bright Hub, 2010). TL concrete should provide a vision statement that indicates the same purpose as the Allstate Insurance, to guarantee how the employees understand the individual tasks as well as the team work. TL Concrete vision statement should read: â€Å"To serve our loyal customers and potential customers’ thorough honesty and respect for anyone we provide service to†.The vision statement indicates the importance of the customers and strive the company to stay focus and the purpose; customers’ satisfaction. The company’s vision also generates the company values because customers deserve respect and honesty for the company. The company should have the value of doing the right thing because it is the right thing to do. This attitude generates moral value, ethical standard, and integrity. These are the basic foundation of the code of values created by TL Concrete. Moral values consist of trustworthy, loyal, and courteous.Ethical standard is doing the right thing to provide the best service available to the company and the customers. Honesty is the best policy, and integrity keeps the employees focus on the values indicated by the company. These values will earn the company’s reputation and in turn, attract more customers. The company should value the customers’ feedback and their suggestions of not only what needs to be done, but how to proceed with the work. Mission statement, vision statement and values are thr ee important models that most successful companies accepted.These models create concepts of prospect, directions, values, and opportunities for the company and its customers. These models of strategic plan co-exists, one item cannot exist without the others. I believe there are companies that do not have vision statement. Kevin Clancy, a marketing researcher wrote, â€Å"A few people around the table began to describe the brand’s global positioning strategy, but it had nothing to do with what we would call a vision. It was not even much of a positioning. Eventually a manager from England asked, â€Å"What do you mean by ‘vision’? †(Clancy, 2012).A vision statement brings hope, dreams, and the reason to stay operational. Mission, Vision, and value each presented different meaning to the company’s goals. Mission is the goal, vision is the purpose, and value is what takes to accomplish the goals. References Bright Hub. (12/2010). The hub for the brigh t minds. Retrieved from http://www. brighthub. com Kevin J. Clancy. (2012). Shocking Truth of the Month. Retrieved from http://www. thekevinclancy. com Microsoft Accessibility. (2013). Mission. Retrieved from http://www. microsoft. com/enable/microsoft/mission. aspx