Analytical report on the international marketing strategy of BreadTalk Term Paper

Analytical report on the international marketing strategy of BreadTalk in Singapore entering United Kingdom - Term Paper Example The company sells a wide range of products that include bread, buns, cakes and pastries. During the early years after inception, the company’s operations were centralised and the baking process right from the preparation of dough to the final process of topping of each objects of bakery was done at individual retail stores (BreadTalk Group Ltd, 2013). However, as the company continued to grow, and the plan of establishing franchisees was conceptualised, the company created a single central kitchen and shifted its headquarters to KA FoodLink, on September of 2001. Moreover, the company acquired more space and current machinery in 2002 to expand its production capacity. Currently, the company has about 746 retail outlets with over 7000 workers throughout Singapore, Hong Kong, Middle Ease and China. Our vision is, â€Å"establishing BreadTalk as a  brand and enterprise known for its innovative, trend setting and delightful bread and pastries†, which we believe we can achieve through franchising by opening new outlets both in the existing and new markets e.g. the current one being the United Kingdom. Our mission statement is â€Å"leading a new lifestyle culture with new innovative changes and creative differentiation to craft products with passion and vibrancy†. Thus, this mission statement implies that as a company we want we want to employ a mix of strategies to create a new culture at the company that embodies the production of quality vibrant crafted products that are better and bring satisfaction to the consumers than those of consumers. At BreadTalk we are happy with our financial performance given that we have already surpassed the half-way point of S$1billion revenue mark towards our 2016 target (Iesingapore.Gov, n.d.). The excellent performance has been attributed to our current strategies and accelerated growth. Firstly, since inception we have use the franchising strategy to venture into new markets. For instance as at 2009 December we

The World Is Flat Executive Summary Essay Example for Free

The World Is Flat Executive Summary Essay The World is Flat by Thomas L. Friedman is best described as an expos © of the realities of the present day business world and of the effects that certain advances in technology as well as political upheavals have had on capitalism during the past three decades. The flattening of the world is a metaphor used to describe an increasing interconnectivity among the citizens of the world. This increase in interconnectivity is ascribed to several events such as the fall of the Berlin wall, and most prominently, the advent of the internet. The point is stressed that for companies to survive in todays environment, they must keep pace with the constant advances in technology that are making previous ways of doing business no longer competitive. It is also noted that it is becoming less important that a company be subservient to a particular nation state. Outsourcing to countries where labour is cheaper such as India, will save companies money, establish business practices in foreign countries, and, ironically, produce better results. As a result we are left with he same capitalism as before, but Just a different (and ever changing), and much wider playing field. Its shocking to learn how backward the United States of America has become. To think that the country responsible for setting the pace of modern day capitalism has been able to educate its population so poorly is a troubling reflection of our value system. To quote the text, In China today, Bill Gates is Britney Spears. In America today, Britney Spears is Britney Spears and that is our problem. America is no longer motivated. Our youth have become lazy underachievers who will certainly be left at the bottom of the food chain where the upper rungs will be occupied by todays hardest workers who come from todays poorest countries. That is of course unless Americans have a drastic change in mentality. Unfortunately, I believe what will happen is that as a nation we will end up underpaid (or simply paid what we are worth) or unemployed. Essentially, being Ame rican is no longer a valuable thing. We are becoming worthless. As a nation we are apathetic to issues that are most mportant to the survival of our country; instead, we would prefer to focus our energies on fguring out how much pot Lindsey Lohan smokes and whether such and such a celebrity beats his wife or not. It is because of this media induced epidemic that I foresee an increasingly slimmer portion of the US population benefiting from globalization. The rest I see as being indefinitely underpaid if paid at all. The most important lesson to take away from this book is the importance of hard work. Also, it is very important to realize how to benefit, in business, from this hanging world and to adapt as quickly as possible to its parameters. It is those who are best equipped to adapt that will be able to stay afloat financially. The importance of networking also cannot be overlooked. Not only is networking in general going to be more and more important; with whom you network, and how you communicate with each other could make the difference between a successful business and a failure. Those who plan to adapt the best must establish vast and purposeful networks. Furthermore, in business we have to continue think globally, and we have o think about long term benefits. In America we have trouble thinking beyond the snort term. ts probably not uncommon to tind a businessman trom the other side of the world whose long term goals include the prosperity of generations underneath him, In America people increasingly dont even have their own prosperity in mind. So not only is it time to take into consideration our own prosperity, but it is also time to ensure that the generations that succeed us will also have the ability to prosper. Eric Snoddy

The Biography of Bob Marley Essay example -- Bob Marley Music Biograph

"I love the development of our music, that's what I really dig about the whole thing. How we've tried to develop, y'know? It grows. That's why every day people come forward with new songs. Music goes on forever." --Bob Marley, August 1979 We remember the brilliant and evocative music Bob Marley gave the world; music that stretches back over nearly two decades and still remains timeless and universal. Marley has been called "the first Third World superstar," "Rasta Prophet," "visionary," and" "revolutionary artist." These accolades were not mere hyperbole. Marley was one of the most charismatic and challenging performers of our time. Bob Marley's career stretched back over twenty years. During that time Marley's growing style encompassed every aspect in the rise of Jamaican music, from ska to contemporary reggae. That growth was well reflected in the maturity of the Wailers' music. Bob's first recording attempts came at the beginning of the Sixties. His first two tunes, cut as a solo artist, meant nothing in commercial terms and it wasn't until 1964, as a founding member of a group called the Wailing Wailers, that Bob first hit the Jamaican charts. The record was "Simmer Down," and over the next few years the Wailing Wailers -- Bob, Peter Mclntosh and Bunny Livingston, the nucleus of the group -- put out some 30 sides that properly established them as one of the hottest groups in Jamaica. Mclntosh later shortened his surname to Tosh while Livingston is now called Bunny Wailer. Despite their popularity, the economics of keeping the group together proved too much and the two other members, Junior Braithwaite and Beverley Kelso, left the group. At the same time Bob joined his mother in the United States. This marked the en... ...der for the following winter. At the end of the European tour, Bob Marley & The Wailers went to America. Bob played two shows at Madison Square Garden but, immediately afterwards he was seriously ill. Cancer was diagnosed. Marley fought the disease for eight months. The battle, however, proved to be too much. He died in a Miami Hospital on May 11,1981. A month before the end Bob was awarded Jamaica's Order of Merit, the nations' third highest honor, in recognition of his outstanding contribution to the country's culture. On Thursday, May 23,1981, the Honorable Robert Nesta Marley was given an official funeral by the people of Jamaica. Following the funeral -- attended by both the Prime Minister and the Leader of the Opposition -- Bob's body was taken to his birthplace where it now rests in a mausoleum. Bob Marley was 36 years old. His legend lives on.

Tension and Suspense in The Red Room by H.G. Wells :: English Literature

Tension and Suspense in The Red Room by H.G. Wells In H.G Wells’ The Red Room tension and suspense are created through the characters, the plot and the setting. The setting is typical of Gothic and Victorian ghost stories. In these times there was no electricity so use of candles for light created an eerie atmosphere. They had no modern technology like televisions for entertainment so they used books and story telling. Also people in Victorians times were less educated than we were now so they relied more on religion than science which made them more gullible which adds to the suspense as they were more likely to believe this story. Short stories usually have to start well to attract a reader’s attention and keep it throughout. The best way to do this is to begin with an enticing level of tension and keep building up throughout the story. Wells uses literary techniques such as short clauses and good word choice to build up the suspense. The story is based on three old characters warning a man not to stay in the isolated red room, but him being over confident that nothing haunts the room, he goes and stays there over night. Talk about connotations of colour in the title!!!! The characters build the suspense straight away as they do not tell the man their names, which creates a lack of personalisation. It makes the reader feel as if they are hiding something, and that maybe they are subhuman. Also the description of each of the old characters is abnormal. The old man is described with a â€Å"withered arm† which is a feature of horror which can create pictures in the reader’s mind of peculiar person. â€Å"Decaying† and â€Å"yellow teeth† are both phrases which implies a huge contrast between the man and the old people. The man is young and confident about going to the red room and he is also un-believing in ghost. The old people are awkward to one anther and towards the man,†with their gaunt silences†, â€Å"evident unfriendliness†. He will fear these old people and if the narrator feels uneasy so will the reader. The repetition of warnings is another factor that creates suspense. Each of the characters warns the man repeatedly of the danger in the room. The man with the withered arm repeats several times â€Å"it’s your own choosing† The other old man shows his â€Å"small and bright and inflamed† eyes. His eyes are portrayed like fire, and fire is a symbol of danger. The young man again sees â€Å"another Glance of his red eyes†. The old woman repeats â€Å"this night of all nights†.

Lost in a Dark World: John Milton’s “When I Consider How my Light is Spent” Essay

Being blind would be an incredibly hard thing to endure, and an even harder situation to describe to other people. In John Milton’s 1652 poem When I Consider How my Light is Spent the author uses imagery, symbols, and extended metaphors to express his feelings of going blind and how it relates to the serving of his god. In exploring the use of his imagery you must first know that John Milton was blind when he wrote this poem. All of the imagery used in his poem is functioning to help the reader get a better sense of what it might be like to be blind themselves. The â€Å"dark world† he describes in line two is an example of imagery. He uses these words to describe how his new life or world is; completely absent of light. He’s almost trying to say that he’s not blind, but that the world is just dark. You can see this in line one where he states â€Å"my light is spent.† As you can see Milton uses complicated word play throughout the poem, this brings me to his metaphors. Most of his metaphors are used to describe how being blind has affected his life as well as his ability to serve his god. He uses the word â€Å"light† many times in the poem but this word can be substituted out for the word vision. His vision is what he is referring to but he chooses to use the word light to express to the reader that he isn’t going blind, but that the light is running out which I pointed out earlier. The word â€Å"talent† used in line three has a double meaning. The Biblical parable about hiding the talent and not turning the master’s currency into a profit (described in the foot note) is used as an extended metaphor in which God is compared to the lord, while the speaker is the third servant who has buried the money. He feels that because he is blind he can no longer serve his god properly and is wondering if he should just end his life now. Finally Milton uses symbols throughout his poem to allude to the fact that he will not end his life, but that he will wait for his time and live out the rest of his life blind. One symbol can be seen in line eight where he capitalizes the word â€Å"Patience.† The word is capitalized to symbolize that patience is some sort of being that he has encountered, and that it is what has convinced him not to end his life. In line twelve he states â€Å"Thousands at his bidding speed†¦They also serve who only stand and wait.† The thousands mentioned symbolize angels who serve God in every length, and that they also serve ones who are patient. This is Milton’s justification for living out the rest of his life even though he doesn’t feel he can serve his god anymore. He will be patient. This poem has lots of word play mainly dealing with imagery, metaphors, and symbols, but when you analyze and break it all down it turns into a great poem that makes you reflect on how John Milton felt about his blindness. I believe this was his intent in writing this poem.

10 Personal Things Not to Say in an Interview

10 Personal Things Not to Say in an Interview We know we’re supposed to make a personal connection with our interviewer, wherever possible, but it is so easy to go overboard and, well, overshare. It’s also easy to get nervous and babble- next thing you know you’ve gone and told a totally unnecessary story that won’t make you seem friendly and approachable, but a little bit too much. Avoid making an inadvertent wrong impression by making sure to withhold details about the following 10 personal matters.1. Money ProblemsNo matter how broke you are, this is not fodder for the interview. Even if you pulled yourself out of a big black hole, financially speaking, this is a story to tell over drinks once you’ve worked somewhere for years, not during the interview.2. Relationship ProblemsYour interviewer may be really nice and empathetic, but your divorce, your spouse’s needs and wants, your childcare disasters, your troubled ex†¦ none of this will help you get the job. These details can act ually hurt. You never want to present yourself as that colleague who can never shut up about their personal life. Keep your interview, at least, drama free.3. Legal ProblemsWhatever you do, don’t bring up any brushes with the law or lawsuits. No matter whether you are at fault, it won’t help your interviewer to look kindly upon you. Leave your legal woes for your lawyer’s office.4. Health ProblemsYour illnesses and injuries are not good topics for an interview. You don’t have to bring them up- even if you took time off to deal with them. If you can get away with not disclosing that information, do. Let your interviewer make more positive assumptions about why you took that year off from an old job. Then you won’t seem like a liability to hire.5. Family PlansIt’s always best to leave out that you’re trying to have a baby and you anticipate taking maternity leave soon- or cutting back on hours just after you’ve been hired. It is illegal to discriminate on the basis of pregnancy- even the intent to become pregnant. But don’t give any hiring managers who don’t know the law the chance to talk themselves out of offering you the job.6. Burned BridgesSo you had a less than savory departure from your last job. Keep it to yourself. Stay classy, keep the high road, and move on. Say you were just ready for something new. This will signal to the interviewer that you aren’t a risk of bad-mouthing their company, should you end up leaving this job in unsavory circumstances too.7. ReligionUnless you’re applying for a job in a religious institution, you can keep your faith to yourself. (You don’t have to answer this question, by the way, even if asked directly.)8. PoliticsWhen in doubt, just steer clear. Unless, of course, you’re applying to work at a political firm or company. Otherwise, keep mum. Political conversations among coworkers can be contentious enough.9. Extracurricular sIt’s always great to mention particularly interesting hobbies or volunteer work. But make sure you don’t play them up too much, and risk your interviewer getting the impression that you won’t have time to do your real job for all the time and effort you put into your outside, unpaid one.10. ComplaintsParticularly when it comes to former jobs or bosses. Keep a positive spin on everything you say. Friends are the people you rant too when you need to get some frustration off your chest. Your interviewer wants to see the very best of you.Keeping calm and very well prepared can prevent you from babbling and running into any of the above traps. When in doubt, practice until perfect. And take a good deep breath before going in. Stay calm and keep it professional and you’ll do fine.

Examples of Brain Drain in the Developing World

Examples of Brain Drain in the Developing World Brain drain refers to the emigration (out-migration) of knowledgeable, well-educated, and skilled professionals from their home country to another country. This can take place because of several factors. The most obvious is the availability of better job opportunities in the new country. Other factors that can cause brain drain include: war or conflict, health risks, and political instability. Brain drain occurs most commonly when individuals leave less developed countries (LDCs) with fewer opportunities for career advancement, research, and academic employment and migrate to more developed countries (MDCs) with more opportunities. However, it also occurs in the movement of individuals from one more developed country to another more developed country. The Brain Drain Loss The country that experiences brain drain suffers a loss. In LDCs, this phenomenon is much more common and the loss is much more substantial. LDCs generally do not have the ability to support growing industry and the need for better research facilities, career advancement, and salary increases. There is an economic loss in the possible capital that the professionals may have been able to bring in, a loss in advancement and development when all of the educated individuals use their knowledge to benefit a country other than their own, and a loss of education when educated individuals leave without assisting in the education of the next generation. There is also a loss that occurs in MDCs, but this loss is less substantial because MDCs generally see an emigration of these educated professionals as well as an immigration of other educated professionals. Possible Brain Drain Gain There is an obvious gain for the country experiencing brain gain (the influx of skilled workers), but there is also a possible gain for the country that loses the skilled individual. This is only the case if professionals decide to return to their home country after a period of working abroad. When this happens, the country regains the worker as well as gains a new abundance of experience and knowledge received from the time abroad. However, this is very uncommon, particularly for LDCs that would see the most gain with the return of their professionals. This is due to the clear discrepancy in higher job opportunities between LDCs and MDCs. It is generally seen in the movement between MDCs. There is also a possible gain in the expansion of international networking that can come as a result of brain drain. In this respect, this involves networking between nationals of a country who are abroad with their colleagues who remain in that home country. An example of this is Swiss-List.com, which was established to encourage networking between Swiss scientists abroad and those in Switzerland. Examples of Brain Drain in Russia In Russia, brain drain has been an issue since Soviet times. During the Soviet-era and after the collapse of the Soviet Union in the early 1990s, brain drain occurred when top professionals moved to the West or to socialist states to work in economics or science. The Russian government is still working to counter this with the allocation of funds to new programs that encourage the return of scientists that left Russia and encourages future professionals to remain in Russia to work. Examples of Brain Drain in India The education system in India is one of the top in the world, boasting very few drop-outs, but historically, once Indians graduate, they tend to leave India to move to countries, such as the United States, with better job opportunities. However, in the last few years, this trend has started to reverse itself. Increasingly, Indians in America feel that they are missing the cultural experiences of India and that there are currently better economic opportunities in India. Combating Brain Drain There are many things governments can do to combat brain drain. According to the OECD Observer, Science and technology policies are key in this regard. The most beneficial tactic would be to increase job advancement opportunities and research opportunities in order to reduce the initial loss of brain drain as well as encourage highly-skilled workers both inside and outside the country to work in that country. The process is difficult and it takes time to establish these sorts of facilities and opportunities, but it is possible, and becoming increasingly necessary. These tactics, however, do not address the issue of reducing brain drain from countries with issues such as conflict, political instability or health risks, meaning that brain drain is likely to continue as long as these problems exist.